After co-founding Singapore-based sports, lifestyle and technology agency Exceed, Ben Pember co-founded District Technologies in 2017. His experience in founding Exceed came in handy, as District launched an app that would allow people to explore urban spaces in a new and innovative way. The app allows runners to navigate mega-cities with the help of exploration maps, providing virtual checkpoints and challenges along the way. There’s a point-based system that runners are scored on, which gives users a chance to win virtual medals.
District, an innovative addition to the world of fitness apps, launched in Hong Kong in May 2019 with a large District Urban Race, welcoming Hong Kong runners into the global community. Pember, part of the larger managerial team – which also consists of Michael McClenaghan, Sam Hussey and Martin Capstick – sat down with us to answer some questions that we had about the app.
Zeerak Khurram 